MarkNtel Advisor’s latest research report highlights that the Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30. The escalated sales of motorcycles, their widespread usage as taxis, and rising inclination and preference for electric mobility are some of the major factors propelling the market expansion. The widespread usage of motorcycles as boda bodas, i.e., motorcycle taxis in Kenya is vital in the public transport segment enabling millions of rides every day and backing the economy substantially.
Further, the market is also driven by the integration of AI and ML with 3D imaging technology that has opened unconventional potentials such as automation, optimization, and decision-making across different industries, which further boosts efficiency gains, price savings, and improved performance.
Prominent Market Players Retaining a Notable Share in the Kenya Two-Wheeler Tire Market
Prominent companies like Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others are leading the Kenya Two-Wheeler Tire Market. These companies hold the majority of the shares in the market and have a leading stance in the Two-Wheeler Tire Market of Kenya.
Breaking Down the Assorted Market Segmentation of Kenya Two-Wheeler Tire Market
· By Vehicle Type (Scooter & Moped and Motorcycle)
· By Demand Type (OEMs and Replacement)
· By Tire Type (Radial and Bias)
· By Price Category (Budget (Up to USD 11 Per Unit), Economy (USD 12 to 30 Per unit), and Premium (Above USD 30 Per Unit))
· By Sales Channel (Online, Multi-brand Stores, Exclusive Outlets, and Direct)
· By Tire Size (80/100-17, 100/90-17, 2.75 x 17, 3.00 x 17, 3.00 – 18, 90/90 – 17, and Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 – 17 etc.))
· By Region (East, West, South, and North)
The Replacement segment is anticipated to lead the Kenya Two-Wheeler Tire Market. The major factors propelling the replacement segment include factors like diverse climates which includes all kinds of weather conditions and extreme temperatures that affect the durability of tire. The widespread usage of motorcycles in diverse terrains and roads in Kenya has fast-tracked tire wear. The rural areas having uneven roads precisely experience the need to replace tires at higher rates. Overall, the extreme weather conditions and diverse terrains can accelerate the deterioration of tires and impact the endurance of tires further necessitating the need for frequent replacements.
Motorcycles capture a prominent share of the Kenya Two-Wheeler Tire Market and the segment’s dominance is likely to continue in the coming years as well. Owing to the lack of appropriate public transportation, Kenya’s transport system is largely underdeveloped in the rural areas due to which motorcycles are being expansively used in innumerable parts of the country. This extensive dependence on motorcycles for commuting and fulfilling transportation requirements has considerably added to the demand for the Two-Wheeler Tire Market in Kenya. Furthermore, motorcycles are the primary and most extensively preferred source of transportation in regions that are devoid of developed public transportation, thus the massive usage of motorcycles on uneven terrains results in recurrent wear and tear of tires.
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